Why does Super Bowl bring so much joy to so many?
Turns out it's not just the commercials that are so stimulating. For fans, watching sporting events triggers the release of the feel-good brain chemical called dopamine. Dopamine is a neurotransmitter that helps control the brain's reward and pleasure centers. But watch out hard core fans -- when the game ends you may go through withdrawal. This explains why some people continue to watch sports -- they are looking to recreate the physiological excitement! Yet Super Bowl Sundays are usually about more than just the game itself. Super Bowl parties provide plenty of opportunities for social bonding. Social connections are one of the most meaningful ways to increasing happiness! So CARPE DIEM!